How much impact does your website really have?
Your website is one of the most important features of your organisation. It's vital to get it right: the way it looks, the ease of finding information and its overall impact. MysteryWeb is a fast, cost-effective way to ensure that your website gives the best possible impression. Prices start at only £495 + VAT.
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What is MysteryWeb?
MysteryWeb measures and reports on visitor attitudes using an online panel of adults, drawn from a total of over 200,000 internet users. Panellists make a detailed evaluation of a website including verbatim comments. While we use 5 point ratings on aspects such as design, clarity and usability, the verbatims give the details that underpin the ratings. And panellists also offer suggestions as to how sites can be improved, for example in terms of the colours or ease of finding information.
It is this mix of quantitative and qualitative insight that makes MysteryWeb so valuable.
Why the mystery?
Mystery shopping is a technique whereby an organisation arranges for researchers to visit their outlets and replicate the customer experience eg by making an enquiry, requesting assistance and even making a purchase. It first became popular in the UK in the 1980s and Vicki Harvey, our MD, was among the first to run such projects. A favourite task was to be a mystery diner at a well known chain of steak restaurants. Mystery work was soon extended to telephone calling and in 2009 EPR introduced MysteryWeb as a way of benchmarking websites.
Omnibus
MysteryWeb Omnibus enables you to obtain feedback on your website at a fraction of the cost of traditional usability research. We evaluate your home page and one other page, using a set of standard ratings together with verbatim comments. Respondents are also asked how the site impacts on their perceptions of your organisation and whether the pages encourage them to look further into the website. Prices start at £495 + VAT.
Beta testing
Developing a new website? You can use MysteryWeb to get opinions from a sample of internet users on your beta site, in the same way as you would for an existing site. You can do this on the omnibus or, if you prefer, use MysteryWeb benchmarking to see how it stacks up against your competitors.
Benchmarking
MysteryWeb originated as a multiclient study allowing organisations to benchmark a website against key competitors, both in terms of quantitative data and verbatim comments. Clients receive data on all the websites evaluated (normally 8 - 10), not just on their own site.
Custom Research
The MysteryWeb standard products will not always meet your exact needs and larger companies especially may need something specifically tailored. You may, for example, have a much larger website, with lots of sections that need investigation. You may sell to a very specific segment of the population or a business audience - or perhaps you are designing a site to be viewed on a smart phone.
